JEREMY'S ART DIRECTION

ART DIRECTION, PHOTOGRAPHY, STYLING, POST-PROCESS

As Design Manager and Photographer, I was tasked with generating business and elevating the brand for two brick-and-mortar department stores through strategic editorial storytelling. Working alongside Jeremy Kidson, CEO, I art directed and executed seasonal campaigns, setting a distinctive, nostalgic visual tone for the company which aimed to evoke old San Francisco.

I was responsible for sourcing models and stylists for wardrobe and set. As an independent photographer, I shot across a range of light sources, while also establishing workflow standards for post-processing, creating standards for a digital image archive, designing marketing materials and seeing to various other photo production tasks.