Stitch Fix Campaigns

brand DESIGN, concept

As a senior freelance designer for Stitch Fix, I was responsible for concept and development for multi-channel marketing initiatives with a strong email presence. I joined Stitch Fix at a moment when the company was still establishing its brand identity. Therefore, I was asked to experiment with layouts while remaining true to existing rules around type and color. Stitch Fix's design direction looked to established retail leaders like Gap, J. Crew, and Nordstrom for inspiration.

Art direction by Leah Kim.